She will accelerate the edtech brand's international footprint and support expansion plans across the APAC, EMEA and US regions
upGrad, a higher edtech company, has appointed Myleeta Aga Williams as CEO - International to spearhead growth across the APAC, EMEA and US regions. With over two decades of experience in global and digital businesses, she will be responsible for managing end-to-end international operations and creating region-specific product pipelines, thereby driving high-impact revenue and profitability results.
Williams will leverage her experience scaling businesses through strategic interventions across content and global distribution for broadcast and streaming media in her new role. She will engage with executive teams based in multiple geographies to align short-term and long-term business objectives for accelerating profitability.
Previously she has managed diverse product portfolios and led marketing and sales teams across geographies at Netflix, BBC Studios, Discovery, and UTV, amongst others.
Commenting on her appointment, Mayank Kumar, co-founder and MD, upGrad said, "Myleeta comes with a strong entrepreneurial mindset and cultural intellect that will augment our operations across existing and upcoming markets. While we are leading the higher education space in India and have penetrated successfully across SE Asia, we felt it's right time we go aggressive with other geographies, which will require strategic linear and non-linear movements to support the growth."
"In this next stage of growth, we will be looking at each of the markets in which we have ambitions to achieve scale and apply a nuanced and focussed strategy, leveraging my experience and deep knowledge of digital consumption habits," added Myleeta while talking about her new role at upGrad.
upGrad announced a fresh fundraising round from investors and family offices who joined the company cap table. This round witnessed the participation of ETS, Bodhi Tree (a joint venture of James Murdoch and Uday Shankar), Singapore's Kaizen Management Advisors, the family office of Bharti Airtel and Narotam Sekhsaria of Ambuja Cements and ACC, as well as Artian Investments along with existing investors Temasek, IFC and IIFL.
The founder group also invested $12.5 million in this round to maintain their over 50 per cent ownership in upGrad.