Global travel technology company OYO has designed a programme called ‘Super OYO’’ to analyse the performance of hotels on a few parameters that include customer ratings, reviews and smooth check-in experience. After analysing, the programme will recognise some of the best options in terms of consistency and rich customer service, it said in a statement. 

With more than 200 Super OYOs available on the website, it claims that consumers will find it easy to choose the perfect option. In the future, the company will encourage more hotels to work harder to get featured in the category. 

OYO has recently worked on restructuring its application. It claims to make the app nuanced, updated and easy to use for customers. The app now includes a new user interface and improved features for smoother navigation. Additionally, the company has launched some new tags called trip type, long stays, check-in rating and others. 

Currently, OYO claims to have more than 100 million users. 

Talking about the new development, Ritesh Agarwal, the CEO of the company, said, “Over the last few months, as travel resurged, our customers gave us a lot of constructive feedback. One of the questions I always get is when staying in a city where multiple OYOs are available, which is the 'best OYO'. So today we are announcing 'Super OYOs.’" 

“Over the next few months, we will continue to launch initiatives to make customer journeys smoother ,right from more tailored products, better digital experiences, and faster turnaround for all travelers,” he added.  

Recently, OYO announced its plans to lay off 600 employees in the coming months as a part of the employee restructuring process.