Shankar Prasad

Budget 2023: Promoting Indigenous Manufacturing Tops Ecommerce, D2C Start-Ups Wishlist

31/01/2023

Current manufacturing zones within cities are either densely populated, cramped or with units with limited sizes, while those outside city limits are too distant, hence unviable

Watch, Click, Shop, Repeat: Shoppable Videos Supercharge D2C Brand Marketing

08/09/2022

Direct-to-consumer brands are banking on short videos to engage and retain consumers in the fickle world of online shopping