Sridhar Vembu-led Zoho Corporation, the Chennai-headquartered global technology company, launched Ulaa, a privacy-centered browser.
Ulaa, derived from Tamil, means journey or voyage. The company has claimed in a statement that the browser is built specifically to secure personal data with pre-built capabilities that universally block tracking and website surveillance.
The privacy-centered browser is equipped with features that allow for privacy customisation, built-in user profile modes, and integrated productivity tools while keeping user data safe and private. According to Zoho, users can also sync browsing sessions between devices—either an entire browser window or a singular tab—allowing them to use multiple devices for the same browsing session seamlessly.
Ulaa also disables the API that allows websites to connect and communicate with devices connected to the computer or wifi network. It has a multi-id model, which can be frequently refreshed.
"Not many browsers on the market today are built to protect user privacy. They were created to protect the respective company's ad-based business models and surveillance companies that complement them, which runs counter to protecting users. This conflict between user's preferences and browser's business models means end users lose," said Sridhar Vembu, CEO and Co-founder of Zoho Corporation.
"With Ulaa, users don't have to compromise their privacy to browse the web, which unfortunately has become a surveillance minefield. Zoho's commitment to privacy and our privacy-centric business model allows us to offer a conflict-free, privacy-centric browser to those who value their own privacy and their kids' privacy," he added.