Thursday, June 13, 2024
Outlook India
Outlook Business

Wibmo And Gupshup Join Forces For Innovative Transaction Notifications Via WhatsApp

After the partnership, both companies will be able to deliver a secure, cost-effective digital transaction to businesses.

Wibmo And Gupshup Join Forces For Innovative Transaction Notifications Via WhatsApp
Beerud Sheth, co-founder and CEO of Gupshup
POSTED ON February 13, 2024 5:41 PM

Wibmo, a PayU company and a major brand in payment security, fraud prevention, risk management solutions, and digital payments, announced a strategic collaboration with the conversation cloud platform, Gupshup.   

As part of the partnership, the company will leverage Gupshup's conversational cloud platform to provide international issuers with the capability to deliver transaction notifications via WhatsApp. This proves invaluable in areas where network issues may cause delays in SMS OTP delivery.  

Additionally, Indian issuers stand to benefit as they can seamlessly send OTPs via WhatsApp to international customers, presenting a cost-effective alternative to SMS, particularly for multiple transactions within a 24-hour timeframe without compromising security, the company said in a release. 

“We are excited to partner with an industry innovator like Wibmo to bring secure payment authentication directly into a channel that billions of people use daily: WhatsApp,” said Beerud Sheth, CEO and co-founder of Gupshup.  

“With our API platform and deep WhatsApp integration, this partnership will allow Wibmo to leverage WhatsApp’s ease, familiarity, and trust to improve the user experience for financial transactions,” he added. 

 "We are happy to announce our strategic partnership with Gupshup, a move that unites our cutting-edge technologies to forge a distinctive offering for businesses," expressed Suresh Rajagopalan, chief executive officer of Wibmo, a PayU company. 

Wibmo Inc., a Cupertino, California, company, is a subsidiary of PayU. It is a global full-stack PayTech company and an industry leader in payment security and digital payments in emerging markets.  

  • Related Articles

    Under the Zero Commission model, Rapido plays no role in deciding the price point, making the service transparent and inclusive for all stakeholders.

    Rapido Aims To Attract Auto Drivers With Zero Commission

    The card is powered by Mastercard to ensure a safe and secure payment experience for students and educational institutes. 

    Edu-Fintech LEO1 Launches Numberless Prepaid Student ID Card with Mastercard and NSDL

    The round was led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC.

    Supertails Raises Series B funding Round Of Rs 125 Crore From Fireside Ventures, Others