Wibmo, a PayU company and a major brand in payment security, fraud prevention, risk management solutions, and digital payments, announced a strategic collaboration with the conversation cloud platform, Gupshup.   

As part of the partnership, the company will leverage Gupshup's conversational cloud platform to provide international issuers with the capability to deliver transaction notifications via WhatsApp. This proves invaluable in areas where network issues may cause delays in SMS OTP delivery.  

Additionally, Indian issuers stand to benefit as they can seamlessly send OTPs via WhatsApp to international customers, presenting a cost-effective alternative to SMS, particularly for multiple transactions within a 24-hour timeframe without compromising security, the company said in a release. 

“We are excited to partner with an industry innovator like Wibmo to bring secure payment authentication directly into a channel that billions of people use daily: WhatsApp,” said Beerud Sheth, CEO and co-founder of Gupshup.  

“With our API platform and deep WhatsApp integration, this partnership will allow Wibmo to leverage WhatsApp’s ease, familiarity, and trust to improve the user experience for financial transactions,” he added. 

 "We are happy to announce our strategic partnership with Gupshup, a move that unites our cutting-edge technologies to forge a distinctive offering for businesses," expressed Suresh Rajagopalan, chief executive officer of Wibmo, a PayU company. 

Wibmo Inc., a Cupertino, California, company, is a subsidiary of PayU. It is a global full-stack PayTech company and an industry leader in payment security and digital payments in emerging markets.