WebEngage, a full-stack retention operating system, announced that it has partnered with Liferay Inc., which develops an enterprise-level, cloud-powered digital experience platform (DXP), to create a unique customer experience solution. The two organisations will work together to offer a tailored, 360-degree, digital transformation solution to enterprise businesses in India through the joint implementation of WebEngage’s and Liferay's technologies. 

Through WebEngage’s tech stack, organisations have access to a robust customer data and analytics platform, personalisation engine and omnichannel campaign orchestration capabilities, allowing them to break down silos and improve on their customer journey. 

Furthermore, through the Liferay platform, they are able to deliver tailored solutions like modern websites, secure portals for customers, employees, partners or suppliers, with reduced time-to-market, to meet their customers' needs, said the company.

This means that businesses will get complementary capabilities to help them better serve and retain customers, it added.

"As we partner with Liferay, we are excited to bring together two powerful platforms that share a common goal - helping businesses effectively engage and retain their customers. Our joint effort aims to create a seamless customer engagement experience and enhance customer journey through personalisation and omnichannel engagement. We will enable brands to connect with their audience in a more meaningful and impactful way. Together, we strive to empower enterprises to build deeper relationships with their customers, and achieve their growth and revenue goals," observed Avlesh Singh, co-founder and chief executive officer (CEO), WebEngage.

 "We are excited to have WebEngage join us in delivering digital solutions to help companies face great challenges such as improving customer experience, streamlining processes and generating revenue. Through this collaboration, we want to provide businesses with the advantage they need to thrive on meeting customers expectations," said Manish Gupta, director for India and SAARC at Liferay.