Mumbai and Gandhinagar-headquartered Vodafone Idea (Vi) announced the expansion of its mobile gaming catalogue with Esports. The company has launched an Esports platform on the VI application after partnering with Gamerji, an esports start-up under the umbrella of Vi Games.
Along with Gamerji, the platform will host popular Esports games across various genres like Battle Royale, Racing, Cricket, Action Role Playing and others. The platform will have popular esports titles like New State, Free Fire Call of Duty Mobile, World Cricket Championship 3, Asphalt 9 and Clash Royale to make the Vi application a preferred destination for gaming.
Commenting on the launch, Avneesh Khosla, CMO (chief marketing officer) at Vi, said “Growing affordability of smartphones and faster data speeds have contributed to the immense popularity of mobile gaming in India. With 5G in India, the gaming industry is likely to grow manifold. Mobile gaming has been a major focus area of growth for Vi’s content strategy in the digital era. Adding esports to our gaming catalogue was a natural progression towards making Vi app the preferred destination for all gaming enthusiasts. We are confident that our offering will strike the right chord with gaming lovers, and particularly the youth.”
Commenting on the association, Soham Thacker, Founder and CEO of Gamerji, said, “Gamerji has always strived to give the best online tournament experience to aspiring gamers in India and help them showcase their skills. Our association with Vi will enable us to provide the experience to the larger gaming community via the Vi App and help establish esports as one of the primary competitive sports in the country.”