US-based review management and social media marketing solutions company, Synup has acquired Clientjoy, an all-in-one platform for freelancers and agencies.  

Founded in 2020, Clientjoy has helped over 16,000 clients across 90 countries, the company claimed. 

Synup's innovative platform combines advanced technologies, such as artificial intelligence and machine learning, with intuitive user interfaces, enabling businesses to manage their listings, respond to reviews, and engage with customers effortlessly. 

With the acquisition, it aims to expand its business suite for agency and reseller clients, the company added in a statement. The platform offers CRM capabilities, docu-signing, invoicing, appointment scheduling, email cadences, client-portal and more. 

“We’re thrilled to announce our first major acquisition,” said Ashwin Ramesh, founder and CEO of Synup. “This acquisition isn’t just about growth; it’s about expanding our capabilities and delivering value to our partners.” 

Yash Shah, co-founder and CEO of Clientjoy, said, “We started Clientjoy with the vision of making life easier for agencies with a streamlined platform, and Synup shares that same crucial vision.” 

“We’re redefining industry standards with this addition,” stated Ramesh. “We’ll be integrating Clientjoy’s features into our existing offering throughout Q1, and I’m thrilled to announce all of the exciting changes to come.” 

The company said that the co-founder and CPO Anupama Panchal will be joining the organisation. 

About the acquisition, Clientjoy co-founder and CPO Anupama Panchal said: “Throughout our journey, we pinpointed various challenges and opportunities in the market that could be addressed through technological solutions. As we delved into the prospect of collaborating with Synup, it became evident that both parties shared a common goal of ensuring agency customers' success." 

Besides the acquisition and joining of the two companies’ teams, they’re making no immediate announcements about the enhanced offerings.