Simpl, a merchant-first checkout platform, has partnered with legal services platform Zolvit (formerly Vakilsearch) to provide personalised legal solutions for direct-to-consumer (D2C) merchants nationwide. The partnership aims to provide a one-stop platform for legal, tax and compliance needs of D2C merchants and solves a critical pain point, enabling them to focus on their core business. 

As D2C merchants work with a host of vendors across the value chain, they tend to invest a lot of time in compliances and approvals and the process is fraught with friction. With this partnership, merchants will receive a complete portfolio of Zolvit's Legal, Tax and Compliance support along with a host of additional services at affordable rates, enabling them to bring more efficiencies in their businesses. 

According to the 'Beyond E-commerce 3.0' report by Kalaari Capital, at least 50 million new users have been added to the Indian e-commerce platforms over the last two years due to the pandemic's rapid digitisation. Also, India is anticipated to have 1.1 billion internet users by 2025, with 30 per cent engaging in online shopping. 

This opens up a massive opportunity for D2C merchants that are expected to generate $50 billion in sales by 2025. It, therefore, becomes imperative to support them on multiple fronts, including legal support, credit access, discoverability and seamless payments. Simpl aims to be at the forefront of enabling this change.

Speaking about the partnership, Nitya Sharma, co-founder and CEO of Simpl, said, "As a merchant-focused organisation, we are committed to solving the critical pain points for them. In this endeavour, we have instituted a 'Booster Package' which brings together services from allied sectors that are necessary for business growth. From credit to digital marketing and now legal and compliance services with Zolvit, we are enabling D2C merchants to focus on their offerings cost-effectively." 

Simpl works with over 26,000 merchants nationwide as part of its D2C Simplified program. As part of this initiative, its Booster Package has been actively empowering the ecosystem by partnering with associated businesses.

"Our mission at Zolvit is to empower entrepreneurs and small businesses by providing them with personalised legal solutions. Partnering with Simpl is an excellent opportunity for us to expand our reach and help  D2C merchants nationwide with their legal, tax, and compliance needs. By working together, we can create a seamless and reliable ecosystem that supports the growth of the D2C sector in India," said Hrishikesh Datar, founder and CEO of Zolvit.