Samaaro, a B2B (business-to-business) event-marketing Software-as-a-Service (SaaS) platform, has raised a seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels and eminent angel investors.
Samaaro is an event marketing platform that aims to enable B2B marketers and event professionals to maximise their business growth and ROI when hosting or participating in events. Additionally, the platform claims to help B2B companies to create a good brand experience and generate business opportunities.
Purnank Prakash, founder and CEO of Samaaro, said, “Five Million businesses participate as sponsors and exhibitors annually in events globally. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers. Samaaro stands out from the competition and unlike traditional virtual or hybrid solutions, we maximize lead generation and thus optimize the sales funnel for these businesses.”
“Launched in June 2020, Samaaro has been leveraged by over 1000 global brands like Salesforce, Queen’s University and Informa Markets. In the last two years, we have hosted one million attendees from 150 countries and grown our revenues 300 per cent YoY (year-on-year),” he added.
Mayank Banka, the founder and president of Samaaro, said, “So far, we have been extremely focused on finding our PMF. Healthcare and education are the top-performing industries for us and we have seen strong organic traction.”
Addressing their decision to invest, Vikrant Varshney, the co-founder and managing partner (MP) of SucSEED Indovation Fund, said, “The global MICE industry is valued at over a trillion dollars and growing at a CAGR of about 13 per cent. Samaaro has a unique value proposition to deliver and its approach to leveraging tech and the present global opportunity will surely make it one of the tops in the industry.”