Gurugram-based digital cricket fan club Rario has partnered with Kolkata Knight Riders (KKR). Through this partnership, the start-up will leverage its blockchain technology to create digital player cards for the supporters. It will also offer initiatives like meet and greet with players at the IPL tournament. KKR will also get the chance to connect with its fanbase. 

The blockchain start-up will focus to deliver more cutting-edge products in the coming time. 

Founded by Ankit Wadhwa and Sunny Bhanot in 2021, Rario is a digital collectibles platform. It bagged an equity financing investment from Sachin Tendulkar in the same year. 

In a statement, Rario's Co-Founder and Chief Executive Officer, Ankit Wadhwa, said, “I am thrilled to announce our partnership with KKR as their official digital collectibles partner. With this collaboration, we aim to redefine the fan experience by launching fan badges, exclusive collectibles that provide unprecedented access to KKR fans.”

“From once-in-a-lifetime experiences to meet-and-greet opportunities with their favorite players, our Fan badges will enable fans to connect with their beloved team like never before. We are excited to embark on this journey with KKR and revolutionize the world of digital collectibles,” he added. 

Commenting on the partnership, Venky Mysore, CEO of Knight Riders Group, said, “We at KKR always look forward to delivering an exciting and engaging fan experience, and this partnership is a testament to our commitment towards the KKR fans. Along with Rario, the aim is to explore new ways to connect with our audiences, and digital collectibles are an important part of that effort. We are thrilled about this new offering for the fans and hope they enjoy the unique experiences that come with it.”