Nostra, a gaming platform in India and Southeast Asia, launched four immersive gaming formats for game developers and gaming studios globally. The company hopes this will help them in enabling the discovery of games at scale.
Nostra is extending an invitation to game developers and studios worldwide to publish their games on its platform. By doing so, they can take advantage of the newly introduced formats and various other differentiated offerings, empowering them to expand their reach by up to ten times within a year, all without any upfront investment.
Nostra's new formats include ‘Live’, which enables live streaming from inside any game, driving game discovery, and engagement and fostering learning and connections. Another version of this format is ‘TurboLive’, which enables viewers to interact with live streamers in any game and influence gameplay, making it an immersive and interactive experience.
The ‘Connect’ feature offers discussion forums to engage with players during the game. This feature fosters social connections and boosts engagement and retention towards a game.
The newly added ‘Esports Tournaments’ format allows gamers to compete against each other, transforming them into enthusiasts and advocates. This competitive element further enhances their interest and involvement in the gaming community.
'Updates’ creates curated experience zones for in-game updates such as gacha mechanisms, quests, and missions. This keeps the gamers re-engaged and excited about the evolving content of the games.
These new experiential gaming formats are aimed at boosting the discovery of the games, resulting in intent-based installs and higher levels of engagement with the games.
Yashashvi Takallapalli, Vice President and General Manager, Nostra noted that with over 700 new games getting launched every day and 90 per cent of users dropping out within thirty days of installing a game, discovery and retention are two of the biggest challenges faced by the developers today.
“The depth and breadth of our experiences are transforming casual gamers into fans of games, while our presence on the Glance smart lock screen, a surface that consumers interact with over 75 times a day, is giving developers a fresh and high-frequency touch point to connect with new audiences at scale,” he added.
Nostra is available on Glance smart lock screen platforms, providing personalised content recommendations and LIVE experiences to over 230 million active users across India and Southeast Asia. By publishing games on Nostra, developers gain instant access to Glance’s user base in some of the world’s biggest gaming markets. This further leads to higher engagement and retention, resulting in increased monetization outside of their own apps and traditional distribution platforms where they typically host their games.
In addition to these new formats, game developers and studios have access to Nostra’s diverse range of monetizable formats, providing them with the means to reach a vast user base without needing any upfront investment.
Further, its technology stack helps developers publish games on the platform quickly, allowing them to achieve up to one lakh daily active users (DAUs) right from the first release day. Moreover, the innovative use of AI-led personalization and data-backed engagement strategies ensures the longevity of games on the platform.
“Despite having good feedback, great reviews, and ratings for most of our portfolio games, we were struggling to reach a wider audience, and our partnership with Nostra couldn’t have happened at a better time,” said Mukesh Dev, CEO and Founder of Banzan Studios. “Our first game on Nostra–Jungle Hop–has been a chart-topper since launch, achieving 100 million gameplays in just three months and has been a major source of revenue for our studio right from the first month. This has been a huge boost for us, and we continue to build multiple snackable games for the platform.”
Krishna Mudiraj Nalla, CEO of TechnoSkulls, added that the company has enjoyed a remarkable journey with Nostra. The platform’s presence on the lock screen offers a unique solution that has helped scale it reach significantly.
He added, “Our partnership with Nostra has helped us grow two-fold in a short period and has enabled us to surpass our annual goals much earlier than anticipated.”
Nostra has established partnerships with over 75 global game developers and has helped several of them achieve 10x reach within a year. As of December 2022, Nostra had over 75 million monthly active users and 25 million live-streaming viewers every month. On average, Nostra users spent 20 minutes daily playing games on the platform.
In the coming quarters, Nostra aims to expand its presence to several global markets, including the USA, Japan, and Latin America, enabling developers to reach millions of new gamers across the world.