Mindler, a career guidance platform in India, has unveiled its corporate experiential programme for students aged 15 to 22 years to learn new-age skills from the top global brands. 

The programme is launched in collaboration with homegrown fitness brand HRX, founded by Hrithik Roshan and Exceed Entertainment. Through this initiative, Mindler aims to enable students to understand how big brands like HRX market their products in both the Web 2.0 and Web 3.0 world and earn a certificate of experience.
 
The program will offer students an opportunity to upskill themselves through a hybrid learning program that focuses on metaverse marketing, blockchain, NFT and crypto, brand management, and social media marketing among other core skills. It will be delivered in a combination of three different formats where students can learn concepts in self-paced modules at their convenience, then get their doubts solved through live sessions by industry experts and also engage in group assignments in a peer-to-peer learning format. 

During the programme students will be creating a marketing plan and an ad campaign in the Metaverse for a product launch to be presented to the HRX jury.

“This solution is integrating a new generation of Corporate Experiences through programs that focus on the practical aspects of learning. The program module contains simulations and role-plays to help students understand how marketing works in Web 2.0 and Web 3.0 within real brands akin to HRX. HRX here will serve as an example to aspiring students who wish to decode the new Web 3.0 and understand the interdependency of all marketing related activities and their outcomes, which come at play in real scenarios like ours”, notes Pallavi Barman, Business Head at HRX.
 
Eesha Bagga Bhargava, Director, Mindler said, “A recent report by LinkedIn found that the demand for Metaverse and Web 3.0 related skills is growing at an exponential rate. It's been found that the number of job postings that mention these skills has increased by over 1,000% in the past year. This partnership reflects our commitment to providing innovative and industry-relevant opportunities that shape the career trajectories of our students. We look forward to fostering a generation of tech-savvy marketers who can thrive in the metaverse and beyond. By 2025, the digital marketing industry is projected to reach a staggering market value of $530 billion globally, highlighting the immense opportunities for career growth and innovation in this sector.”
 
Pratham Sutaria, Product Head, Mindler Immrse & New Initiatives added, “We are glad to create an effect where students can get a taste of the corporate experience and Metaverse at a very young age. Mindler is fulfilling the demand of producing students who are well-versed in new technologies by offering a variety of courses that cover the latest trends in technology and give students the opportunity to work on real-world projects with leading companies. We want to create an ecosystem where students get opportunities to understand how brand marketing really works and learn crucial skills from industry leaders.”