Masters’ Union has launched a formal education programme for content creators. The company has claimed that this initiative will play a pivotal role to bridge the education gap in the rapidly expanding $104 billion creator economy and provide aspiring content creators with the skills and knowledge required to thrive in this dynamic industry.
According to Masters’ Union, the influencer marketing industry in India was estimated at $146 million in 2022 and it was expected to grow at a compound annual growth rate (CAGR) of 25 per cent in the next five years. Citing a report by the HypeAuditor, the institution has claimed that influencers can earn a salary of $2,970 (approximately Rs 2.44 lakh) per month from their Instagram account. This varies significantly depending on the number of followers; micro-influencers earn $1,420 (approximately Rs 1.17 lakh) per month, while mega-influencers earn $15,356 (approximately Rs 12 lakhs) per month. Despite this growth of the content-driven economy, Masters Union’ believes that there has been a notable lack of professional education programmes aimed at content creators.
In an attempt to resolve this gap, the institution has created a four-month programme with the help of industry experts who have extensive experience in the fields of content creation, digital marketing, branding, and storytelling. The programme will be delivered by content creators and strategists. Students will gain a thorough understanding of content strategy, audience engagement, monetization models, intellectual property rights, and the ethical aspects of content creation through a combination of theoretical knowledge and practical training.
“Masters' Union is dedicated to unlocking the limitless potential of aspiring content creators and preparing them for resounding success in the ever-changing creator economy. We hope to bridge the critical gap between creativity and entrepreneurship with our transformative programme for ‘Creatorpreneurs’, empowering individuals to forge not just fleeting success but enduring and sustainable careers as content creators. This structured professional course aims to place participants at the forefront of this exciting industry and empowers them to forge their own path to success,” said Pratham Mittal, Founder, of Masters' Union.
“Today marks a significant milestone in the world of content creation with the introduction of the first-ever professional programme for content creators. I have witnessed the transformative power of technology firsthand. With LLA's transition to the digital landscape in 2017 and the success of ThinkVID, India's premier YouTubers' conference, it became evident that content creators needed a comprehensive platform to enhance their skills and navigate the complexities of the industry. Looking back, I wish I had access to such a programme earlier in my career; it would have enabled me to achieve even greater heights. Today, I am thrilled that Masters' Union is unveiling this pioneering endeavour, driven by the vision to unlock new opportunities, foster innovation, and shape the future of this dynamic industry”, said Rishab Jain, Founder and Labor Law Consultant at Labour Law Advisor (LLA).
