AI-driven customer support platform, Kapture CX has raised $4 million from India Alternatives, a prominent home-grown private equity fund in India.   

Kapture is a vertical-focused enterprise SaaS company that uses Gen AI to solve real-world practical problems at a scale. 

The company added in its statement that injected funds will propel Kapture CX's global presence, enabling market expansion.  

The funds will be used to make our products better and speed up the creation of smart technology that gives customers a more creative and personalised experience, the company added in its statement. 

Delighted with the fundraiser, Vikas Garg, co-founder of Kapture CX said, “There is a seismic shift in customer behaviour and customers now expect faster support and more seamless interaction across all channels. They also require their partner to understand their unique needs with the ability to quickly provide top-of-the-line customized solutions. We are experiencing tailwinds across the large and global enterprise segment that has made us capitalise on Gen AI capabilities. We are confident that a value-added and relationship-oriented partner like India Alternatives will help us bolster our position as a leading SaaS player across India and global markets.”     

Commenting on the funding, Shivani Bhasin, founder and CEO of India Alternatives said, “Customers today demand a personalized and vertical-focused SaaS solution to be deployed at a very large scale. At the same time, Gen AI is disrupting the current offerings and therefore companies that know how to leverage Gen AI to provide a customized solution will emerge as winners. Kapture is well positioned to capitalize on this opportunity due to Shesh and Vikas’ excellent leadership, relentless customer orientation, and ability to leverage Gen AI capabilities to provide a customised solution at scale.”  

India Alternatives Investment Advisors is an independent, mid-market, domestic private equity firm. Through its Funds, which are backed by marquee institutional investors, it invests in unlisted companies in India that are the beneficiaries of unique transformational themes. 

Kapture is continuing to record remarkable growth YoY and doubling down on global opportunities. It has recently crossed the 1000 customers mark from 19 countries and is also planning to add 100 more employees in the next year, the company claimed. 

As reported by Entrackr, the platform’s parent company Adjetter Media Network Pvt Ltd has seen impressive growth. In the fiscal year 2022, revenue grew by about 8 per cent to Rs 20.8 crore from Rs 11.5 crore in 2021.  

According to the yearly financial report submitted to the Registrar of Companies (RoC), the company also made much more profit, reaching Rs 1.06 crore in 2022, up from Rs 5.3 lakh in 2021.