Infra.Market, a tech-enabled construction solutions company, has marked its foray into the consumer products market with its next-in-line brand, IVAS. 

The private label brand, IVAS, specializes in a wide range of home renovation products including tiles, sanitaryware, bath fittings, electricals, modular kitchen and furniture, and designer hardware.

The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership.

The brand has onboarded popular Bollywood actress, entrepreneur, wellness influencer, and above all mother, Shilpa Shetty Kundra, as its brand ambassador, adding a touch of glamour and charisma that perfectly resonates with the brand's persona.
 
Aaditya Sharda, Co-Founder of Infra.Market, said, "IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavors. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS.”
 
He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections.”
 
Speaking on the association, Indian Actress, Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach to blending science and lifestyle to create customized spaces that elevate design schemes. It's exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra. Market and represent IVAS.”