Factors.ai, a B2B visitor intelligence, account analytics, and revenue attribution platform, has raised $3.6 million in a Pre-Series A funding round led by Stellaris Venture Partners with participation from existing investors Elevation Capital and Emergent Ventures. 

Multiple angel investors like Kris Rudeegraap (Sendoso), Deepak Anchala and Sanjay Kini (6Sense), Krish Mantripragada (Seismic), Arjun Pillai (Zoominfo), Vetri Vellore (Ally.io), Sreedhar Peddineni (GTM Buddy), Khadim Batti (Whatfix), Naresh Kumar Agarwal (Traceable), Jen and Justin (Jjellyfish), Aseem Chandra (Immersa), Gurupandian (SaaS Labs), Kannan Surendran, Sanjay Manchanda (Marketing Leader) - also participated in the round. 
 
Sharing his views on the funding, Srikrishna Swaminathan, Co-founder and CEO of Factors.ai said, “We are thrilled to secure $3.6 million in Pre-Series A funding, marking a significant milestone for our company. Stellaris is a marquee SaaS investor and we are grateful to have gained their trust. This funding reaffirms our mission to revolutionize B2B go-to-market strategies and empower businesses to grow exceptionally. With our industry-leading solutions, we are poised to make a profound impact by facilitating efficient pipeline growth, bridging the gap between sales and marketing, and delivering unparalleled value to our customers. Looking ahead, we plan to achieve profitability and expand our customer base."
 
Alok Goyal, Partner at Stellaris Venture Partners added, “B2B marketing is undergoing a rapid evolution, growing increasingly complex, and existing analytics and attribution solutions are ill-equipped to deal with this change. Factors leverages the power of data and AI to provide a powerful solution to help B2B marketers drive significantly more efficiency in their marketing campaigns. Sri, Pravin and Aravind make an exceptional team, with a rare blend of individual excellence and functional balance. We are thrilled to partner with them at the outset of their journey.”