Artificial Intelligence-based online market research start-up, Entropik has unveiled Qatalyst, the ultimate end-to-end AI-integrated user research platform that restructures the way businesses gather insights to make informed decisions about their digital products. Qatalyst's advanced emotion and behavioral analytics, such as Click Tracking, Eye Tracking, Facial Coding, and Voice AI, provide unbiased actionable insights, enhancing the comprehension of user behavior and preferences.  

With real-time user tracking, unmoderated and moderated capabilities, and seamless ChatGPT (OpenAI API) integration, Qatalyst empowers users with timely, actionable insights to expedite decision-making. The platform boasts a customisable study builder with over 25 templates covering unmoderated, moderated, and task-based research techniques, in-depth analytics on user behavior and automated journeys, and an advanced insights generation tool to help create visually appealing and easily shareable research reports. 

It streamlines and augments the user research journey, equipping UX and Product teams with a comprehensive suite of robust tools to optimise their design and user research processes. Promoting early and continuous testing, Qatalyst enables the collection of invaluable user feedback, allowing teams to swiftly identify strengths and weaknesses in their product designs.

Lava Kumar, founder and CPO of Entropik, confidently stated, “Qatalyst marks a transformative moment in user research, backed by Gartner's recognition of our platform's excellence and our technological prowess with 17 patents on Emotion AI and Behavior AI technologies. Qatalyst serves as an all-encompassing solution for quick and well-informed product decisions, supporting diverse testing methods and harnessing unbiased insights through cutting-edge AI tools. Seamlessly integrating Insights GPT, design resources, and behavioral analytics, Qatalyst uplifts businesses in delivering actionable insights that fuel success.” 

Qatalyst is an intuitive, and completely DIY user research platform that enables businesses to assess products spanning from the prototype stage to post-live evaluations through varied research models: unmoderated testing for independent, unguided studies, moderated testing with real-time participation of moderators, and task-based testing involving post live interaction with respondents while performing a particular task.

Founded in 2016, the Bengaluru-based start-up is a human insights company. It enables research, marketing, and product teams to move towards a more continuous, collaborative, agile, and scalable way to capture user feedback by democratizing research and insights data across the organisation. the company has won awards and accolades, such as the Amazon AI Award 2018, and has been quoted by Gartner as one of India's 'Top 5 Cool Vendors in AI'.