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Elon Musk Owned Twitter Lays Off Ad Sales Staff In Latest Round Of Job Cuts: Report

The move is said to be part of the company's ongoing cost-cutting efforts to become profitable

Elon Musk Owned Twitter Lays Off Ad Sales Staff In Latest Round Of Job Cuts: Report
POSTED ON February 21, 2023 9:31 AM

Twitter, owned by Elon Musk, has made further job cuts, with employees from the ad sales team being laid off. Although the number of job cuts is unknown, Twitter had approximately 800 sales and marketing employees as of last month, as per The Information. The development follows a reduction in staff from the sales team in November 2022. This is reportedly part of the company's ongoing efforts to cut costs and become profitable.

In addition to the job cuts, Twitter has also closed its offices in New Delhi and Mumbai and its staff have been asked to work from home. The company continues to operate from its office in Bengaluru, which houses its engineers. This move is also part of the company's cost-saving measures.

In total, the microblogging platform has laid off around 3,500 employees since Musk took over in a $44 billion deal. He has since implemented several product and organisational changes. The company has also recently announced a dozen more job cuts in its Dublin and Singapore offices.

Musk has said that he expects to find a new chief executive officer (CEO) for Twitter "probably toward the end of this year." In a video call at the World Government Summit in Dubai, he stated that ensuring the platform can function is the most important thing for him. He added that he needs to stabilise the organisation and ensure it is financially healthy before naming a new CEO.

In India, Twitter had previously sacked over 90 per cent of its 200 staff. The company has faced several challenges, including declining user growth, increased competition from other social media platforms and criticism of its handling of misinformation and hate speech.

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