New Delhi-based Elevate Now has raised an undisclosed amount in its pre-seed funding round led by W Health Ventures, a healthcare-focused venture capital (VC) firm, which claims to invest in tech-enabled early-stage healthcare companies. 

Elevate Now will utilise the fund in expanding its service to more customers across the country. Additionally, it is planning to launch 10 clinics across the country. Currently, the company is running its co-branded obesity clinic in Aurangabad. 

Founded by Rahul Maroli, Elevate Now is known for offering tailored and doctor-led medication-based weight loss programs, personalised health coaching, and habit coaching that aligns with clinical protocols designed for the Indian population. 

"Weight Loss is one of the most attempted sectors within healthcare in India but the solutions currently available are not leveraging the latest scientific advancements in the understanding of how weight gain and loss happens. Our approach with tailored clinical protocols supported by cutting-edge science, presents a significant opportunity to address a major health concern in India and positively impact the lives of millions of people” said Maroli, co-founder and CEO of Elevate Now. 

Addressing the investment,  Pankaj Jethwani, executive vice president of W Health Ventures, said, “We are thrilled to join forces with Elevate Now as they embark on their mission to fundamentally revolutionize the weight loss industry in India.”

“Traditional weight loss solutions don’t work as a large majority (90-95%) gain the weight back in a few months. Elevate Now’s innovative approach, backed by advancements in science and clinical protocols tailored to Indians, presents a unique opportunity to transform the way India understands and treats weight loss. We were impressed by the passionate founders' track record in scaling successful technology brands in India during their prior stints at Ola and Swiggy, respectively,” he added.