Peak XV Partners and Elevation Capital backed devotional start-up SriMandir unveiled Ramotsav by SriMandir on its app. The company is set to illuminate the city with the glow of more than 100,000 Diyas during a week-long celebration from 18th – 24th January’24 at Raj Dwar temple, Ayodhya, it said. 

As part of Ram Mandir celebrations, PM Narendra Modi along with others will lead a Prana Pratishtha ceremony on 22nd January’24, in the presence of over 4,000 saints (priests) and 2,500 eminent citizens.  

As part of the festivities, The start-up will organise pujas and pathas in Ayodhya, enabling participants from around the world to engage from the comfort of their homes in the spiritual rituals, virtually. As part of the Deepotsav initiative on the app, devotees globally can engage in diya lighting, illuminating Ayodhya with 1, 5, 11, or 21 diyas in their name to extend a pious welcome to Lord Ram, it added. 

Recognising that several senior citizens have waited for many decades for this moment but will be unable to travel to Ayodhya to witness the consecration in person; Srimandir is offering to light up diyas, free of cost for users above the age of 60. The team at SriMandir will capture these moments and share personalised videos of the lit diyas with the participating devotees, it added. 

Speaking about this momentous occasion, Prashant Sachan, founder and CEO of SriMandir, said, “Our devotion-driven app seeks to connect hearts globally, fostering spiritual unity and helping participants experience the essence of devotion in the digital age.” 

The app will offer access to grand pujas conducted in Ayodhya for four days, allowing individuals from around the world to actively participate. The SriMandir team will organise these customised pujas, chanting taking the names and gotras of participants, shipping prasad to their addresses, and sharing video footage of the pujas. The pujas will be dedicated to the Sri Ram Family, Hanuman Ji, and the Sareyu River, creating a divine atmosphere to welcome Lord Ram back, it said. 

The start-up will provide comprehensive live coverage of all Ayodhya activities, including the Inauguration Ceremony, making it accessible to devotees worldwide through the app, it added. 

The SriMandir app attracts 4 Million devotees monthly, listening to mantras, Aartis, and chalisas, and consuming devotional content. In addition to devotion content, SriMandir also offers a one-of-a-kind service to make offerings and pujas at 50+ temples across the country via their app, it claimed.