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Aurassure Raises Rs 4 Crore In Seed Round From Unicorn India Ventures

Aurassure will use this capital infusion primarily for team building, expanding data analytics, and sales and marketing

Aurassure Raises Rs 4 Crore In Seed Round From Unicorn India Ventures
Akanksha Priyadarshini, Co-founder and CEO, Aurassure

Start-Up Team

POSTED ON September 22, 2023 2:10 PM

Bhubaneswar-based Internet of Thing (IoT) enabled climate tech start-up Aurassure has raised Rs 4 crore in a seed round led by Unicorn India Ventures. 

The funds raised will be deployed to strengthen product capabilities by creating a data analytics team, acquiring product certifications for international scaling, and sales team expansion for growing reach to multiple cities. 

The company is using its IoT-enabled intelligent systems has capabilities to collect real-time data and analysis to provide accurate forecasts and updates on disasters and frequently changing weather patterns like floods, air pollution, and rainfall along with other climate data which can empower governments and citizens in making decisions for a healthy and safe lifestyle. It has bagged well-known brands such as such as Tata Realty, L&T Realty, P&G, Honeywell, IIT Bombay, and Google. Aurassure has witnessed a 40 per cent QoQ growth and has expanded its operations to cities like Bhubaneswar, Chennai, Aurangabad, Rajkot, and Delhi. 

Aurassure aims to bring people together to fight against the rising issues of the environment, namely pollution, global warming, and climate change. Akanksha Priyadarshini, co-founder and CEO of Aurassure, says, “We're not just innovating but driving a positive change for a healthier, more resilient, and sustainable future, one city at a time. Our vision goes beyond data collection. We aim to be instrumental in policy-level decision-making by providing vital insights to form responsible environmental practices. We also plan to offer robust decision support systems and environmental consultancy services, guiding governments and organisations in making sustainable choices.” 

Commenting on the investment, Bikram Mahajan, partner of Unicorn India Ventures, said, “Although the global environment monitoring market is valued at over $12 billion, of the 1.4 million devices needed just for air quality monitoring, only 3 per cent are operational, underscoring the urgent need for action and the vast market potential. In our quest for a scalable climate-tech venture, Aurassure stood out. In a world choked by data silos and the escalating threat of climate change and air pollution, the Aurassure platform leverages AI, machine learning, and data points from multiple devices to generate accurate insights and actionable intel. Driven by a powerhouse team, Aurassure resonated with our ethos of championing disruptors, and we're thrilled to partner with them as they redefine environmental monitoring to pave the way for a cleaner future. “ 

The company has recently launched Aurassure Care, a smart air quality monitoring device for indoor environment monitoring that can be integrated with BMS and air purification solutions. It can also enhance the green ratings of commercial spaces. It also has products like Aurassure Trust for flood monitoring designed to provide crucial and timely insights for flood-prone areas and Aurassure Infra for outdoor air quality weather and GHG monitoring. 

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