Attentive Inc, an AI-based SaaS start-up, raised $7 million in its Series A funding round of $7 million led by Vertex Ventures Southeast Asia and India.  

Existing investors, Peak XV Partners, and InfoEdge Ventures also participated in the round. Tenacity Ventures will also come onboard the cap table through a secondary investment.  

This latest round of investment will fuel the company’s continued product development and bolster its sales, marketing, and customer success initiatives, it said in a release. 

The start-up will focus on its recently launched products - Accelerate and Beam AI, which are set to redefine the outdoor services and construction industries, it further added.  

The company offers a first-of-its-kind AI-based sales automation platform for the $200B+ outdoor services industry, which is used by 500+ companies, including the largest commercial landscaping companies in the US. Since its last funding round, it has continued its growth trajectory and launched two more innovative products: Accelerate, an end-to-end business management software designed for the outdoor services industry, and Beam AI, which extends the company’s existing AI-based sales automation platform to the vast $3T+ construction industry.  

Shiva Dhawan, co-founder, and CEO of Attentive, comments on the company's trajectory and vision, “This funding is a testament to our commitment to this mission, and we are excited to scale our solutions like Automeasure, Accelerate, and Beam AI to new heights.”   

Nikhil Marwaha, senior executive director, at Vertex Ventures SEA and India, commented, “Attentive’s innovative technology leverages Vision AI to drive disruptions in old-economy industries such as Outdoor Field Services and Construction. Organisations in these sectors are hungry for technology solutions that can substantially improve efficiencies in their businesses. Shiva and his team have demonstrated tremendous commitment to addressing their customers’ needs and the delight was evident when we spoke to their customers"