Applied Cloud Computing (ACC), a cloud technology solutions provider, has developed an app for Nippon India Mutual Fund (NIMF) to transform how investors interact with their financial portfolios. The latter said that it has achieved an exceptional customer engagement rating for this investor app, which has helped it keep pace with the evolving demands of today's investors.

NIMF's existing legacy app had low ratings on the Google Play store, with downloads significantly decreasing in number with time. The old app lacked appeal to the new-age, mobile-first online customers, who invest in their digital experiences first before buying the product. By collaborating with ACC, it introduced an investor app that resonated well with its user base.

ACC's team of engineers intensely followed a systematic process such as tech development, rigorous unit, and operational testing along with multiple rounds of closed user group testing with select employees from various branches of NIMF, which led to better outcomes. The app features future transaction scheduling, setting reminders, and a customisable dashboard based on user interactions. 

The power to add multiple schemes to the investor's cart, fund comparison options and goal planners, integrated helpdesks, and the ability to resume and repeat transactions were also added. The app simplifies the entire process—from the smooth onboarding of an investor to continuing to help him with his first and repeated purchases. 

The app empowers investors by helping them navigate the complex maze of mutual funds investing, facilitating lucid understanding, and helping them make informed and wise decisions. It helps pave the way for the investor's better and financially prosperous future by serving as a one-stop shop for first purchase, re-purchase, and servicing needs.

Arpanarghya Saha, chief digital officer of NIMF, said, "Our engagement with the ACC team, one of NIMF's tech partners, for constructing the new app has been enriching. The new app has boosted our customer engagement and investors can now make their own decisions with all the new features effortlessly and without the interference of an agent." 

He further added, "At NIMF, we strongly believe that our investors always deserve the best-in-class digital solution to serve their needs. With the help of the ACC team, we achieved that as we strive to deliver the best customer experience and remain a digital pioneer in the BFSI sector."

This new investor app, built in line with the mobile-first strategy with ACC's digitisation concept and NIMF's philosophy of 3 Fs—Frictionless, Friendly, and Futuristic—at the core, has successfully empowered customers. It generates repeat purchases, cross-selling, and upselling, while the biometric feature delivers practical and precise physical security. It creates distinct avenues for existing and new investors, significantly increasing user engagement.

ACC specialises in digital or technology transformation, cloud computing, app modernisation, big data and analytics and product development. Its framework for cloud adoption and dedicated software development capabilities help clients achieve business results faster, irrespective of where they are in their cloud transformation journeys. 

The organisation enables the transformation of business processes, rationalising product portfolios, strategising business assets, complying with regulations, managing risks, and maximising customer satisfaction.

Founded in 2014 by Nilesh Satpute, ACC claims to have empowered 1,000 employees by 2024. It has offices across Mumbai, Pune, Hyderabad, and Bangalore in India and an international presence with offices in the UK and Estonia.