Prime Video has joined hands with the Office of the Principal Scientific Adviser (PSA), Government of India, to create Mission Start Ab, a first-of-its-kind series, that will showcase India’s grassroots innovators as they turbo-charge their business growth. 

Mission Start Ab is a new series that will engage audiences with the power of human stories behind every promising Indian start-up. It will celebrate the ingenuous and audacious entrepreneurs who have the potential to build and scale their businesses and give 3 of the most prolific investors the opportunity to invest in them. 

The seven-episode series will show these entrepreneurs, focusing on scaling made-for-India innovations with the potential to impact socio-economic change, undertake a series of challenges in pursuit of scaling their businesses and securing funding for their ventures. 

The wholly Made-In-India series will also bring together three investors who will search for India’s next unicorn, by putting these 10 early-stage founders through a series of exercises and simulations that will test their entrepreneurial, management, communication and crisis management skills.

“Lauding the remarkable spirit of India's grassroots innovators, I am delighted to announce Prime Video’s reality series Mission Start Ab. This captivating series will serve as a powerful platform, showcasing the inspiring stories of those driving social change through innovation,” said Ajay Kumar Sood, Principal Scientific Adviser, Government of India. 

“I am optimistic that it will offer immense learning opportunities to grassroot innovators in India, providing valuable insights into sustainable start-up practices and attracting the right investors. Furthermore, the series promises to entertain viewers while promoting the growth of our nation's grassroots innovation ecosystem,”  he added.

“Our mission at Prime Video has always been to be a force for good, and an enabler of India’s economy – directly and indirectly. We are incredibly proud to partner with the Office of the PSA, Government of India and bring to life Mission Start Ab, a path-breaking series,” said Sushant Sreeram, Country Director, Prime Video, India. 

“This collaboration between the Office of the PSA, Government of India and Prime Video is another milestone on the journey that started earlier this year with Amazon India signing the Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB) with an objective of contributing to the growth of India’s creative economy. This marquee collaboration exemplifies our commitment to the country and our viewers, as we create new formats that empower entrepreneurs, innovators and creators in expanding their horizons through our service. By tracing the journey of some of the most innovative minds in India, our aim with Mission Start Ab is not only to highlight grassroots innovations taking place across the country but also help fuel the dreams of many young Indians,” he added.