Digital financial services firm One97 Communications, which owns the Paytm brand, on Thursday announced a collaboration with e-commerce firm Flipkart for its annual festive season sale 'The Big Billion Days' as payments partner.
Flipkart, which owns a majority stake in Paytm's competitor PhonePe, will host its annual festive season sale between September 23 - 30, 2022.
"With this partnership, Paytm is offering exciting cashback on payments made through Paytm UPI and Paytm Wallet," Paytm said in a statement.
Paytm will offer assured cashback of 10 per cent on all transactions, the Noida-based firm said.
"Our association with Flipkart as a payments partner for The Big Billion Days will provide a secure payments experience to millions of shoppers in small cities and towns of India," a Paytm spokesperson said.