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Mastercard Launches ALT ID Solutions For Guest Checkout Transactions

ALT ID is a custom-made capability developed by Mastercard to create an alternate identifier for the real card numbers provided by cardholders during guest checkout transactions on e-commerce platforms

Mastercard Launches ALT ID Solutions For Guest Checkout Transactions
Mastercard

POSTED ON September 01, 2023 5:28 PM

Mastercard announced the launch of ALT ID solution for guest checkout transactions. It is a custom-made capability developed by the company to create an alternate identifier for the real card numbers provided by cardholders during guest checkout transactions on e-commerce platforms. This solution aims to enhance online payment security for both merchants and consumers.

The company had also rolled out card-on-file tokenization solution for cardholders to safely complete transactions without revealing sensitive card details. The Mastercard ALT ID solution is meant for cardholders who carry out transactions without saving their cards, also referred to as guest checkout.

The ALT ID solution will provide multiple advantages to cardholders, such as non-storage of card number on merchant websites and protection from potential data breaches. For merchants and payment service providers, it will allow them to secure the card numbers with minimal development efforts and improve the payment experience of their customers. 

“The ALT ID solution is yet another testament to Mastercard’s constant endeavor to introduce innovative products and solutions that are compliant, user friendly, and enhance the safety and security of digital payments while making them seamless for both merchants and cardholders. By ensuring a safer shopping experience, this solution will also support the growth of e-commerce in India,” said Anubhav Gupta, senior vice president, South Asia, Mastercard. 

Sheetal Lalwani, co-founder & COO, Juspay said that the launch of ALT ID will support their efforts to secure the digital experiences of cardholders who don’t wish to save their cards with merchants. 

Mohit Gopal, COO, PayU India stated that the innovation will empower cardholders, merchants, and payment service providers like us with a streamlined and fortified approach to online transactions.

Khilan Haria, SVP and head of payments product, Razorpay expressed his delight of collaborating with Mastercard for its innovative ALT ID solution for guest checkout transactions. He said that this association will benefit merchants through higher payment success rates and no integration effort.

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