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Good To Go All Set To Acquire TenderCuts and Happy Chops

This will lead to expansion of Good To Gos’s omnichannel meat and seafood delivery start-up

Good To Go All Set To Acquire TenderCuts and Happy Chops
merger, takeover, acquisition

Outlook Start-Up Desk

POSTED ON September 02, 2023 4:27 PM

Good To Go is set to acquire TenderCuts' brand, an online meat seller in South India, particularly in Chennai. This acquisition aims to combine Good To Go's offline experience and practices in North India with TenderCuts' omnichannel market presence and strong brand recognition in Southern India. As a result of this merger, customers in both North and South India will have access to a wide range of hygienically packaged fresh meats and seafood.

"We are excited to welcome TenderCuts into the Good To Go family," said Angad Singh, founder & CEO of Good To Go. "This will enable us to become the leading brand in south India with a remarkable variety of fresh meats to a wider customer base while also fostering the growth of local businesses." 

Happy Chops is a tech platform that provides an online storefront and procurement support to local butcher shops will also be part of this acquisition. Currently, GoodToGo has 11 stores in Delhi-NCR and TenderCuts is operating 16 stores in Chennai.

Good To Go is a pioneering omni-channel meat brand that offers fresh raw chicken, mutton, and seafood through its offline stores and to the customers' doorsteps through its online channels.

TenderCuts is an online meat retail platform that sells fresh and juicy meat products.

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