Indian fintech company EzeePay has appointed Indian actor and film producer Jimmy Shergill as the brand ambassador. As a part of the contract, he will appear in multiple forthcoming campaigns to be run across India.

With Shergill, the brand aims to build its hold in rural India. It strives to create digital banking services, easy, convenient, and accessible in every village in India.

On the association with EzeePay, Shergill said, "I’m proud to be associated with EzeePay, which has an approach to solve the under penetration of financial services in rural India. I related to the brand as I know that for most people in the village, accessing financial services for the smallest of things takes an entire day. Ezeepay is making life simpler for these people.”

"Ezeepay is doing a great job at empowering rural India with fintech technology by expanding digital inclusion, reaching out to the hinterlands as well," he added.

On the latest development, Shams Tabrej, founder and CEO of the company, said, "We are delighted to have Jimmy Shergill onboard. His trailblazing performances depicting the common masses have made him a household name. Our consistent arduous efforts toward rural empowerment reciprocate with his hard work. We share the dedication and passion for our respective fields. Mr. Shergill will help us in our mission to take banking to every rural household and solve banking issues in rural areas across the country."

Rashid Ali, the managing director (MD) of EzeePay, added, "We are thrilled to have Jimmy Shergill as the brand ambassador of our company. With our simple and secure service alternatives, we at EzeePay offer our audience the best financial solution and enable rural people to manage their own finances. We aim to increase our people's trust and foster social and financial inclusion in rural India through collaboration."