Bangalore-based financial services company Groww announced today that it would be the 'Powered By' sponsor for the Asia Cup 2023. This international cricket tournament kicked off on the 30th of August in Multan and will see Asia’s top six teams face off to be crowned continental champions.

Other sponsors of the tournament are Thums Up (Coca-Cola), Amul, deodorant-maker McEnroe, Nerolac Paint, Berger Paints, Jindal Panther, Samsung mobiles, MRF Tyres, Maruti Suzuki, Amazon Pay, My11 Circle, PolicyBazaar, ICICI PRU Mutual Fund.

Speaking on the association, Harsh Jain, co-founder and COO of Groww, said, “Our purpose is to make financial products accessible to everyone in India. This partnership amplifies our efforts to create financial awareness among hundreds of millions of Indians who watch cricket and support our country."

Jay Shah, president of the Asian Cricket Council, stated, “It is with great pleasure that we welcome on board Indian homegrown financial services company Groww as a sponsor for the Asia Cup 2023. The Asia Cup is a prestigious event and has grown in stature and participation over the years, a trajectory that mirrors Groww’s growth as well. We look forward to a fruitful and exciting association.”

Founded in 2016, Groww is a financial services company that operates multiple businesses across distribution, broking and lending, and recently ventured into asset management after acquiring Indiabulls AMC. Last month, it introduced its latest innovation in consumer payments with Groww Pay.