Thomson Digital announced its foray into the edtech industry with the launch of Q&I, a first-of-its-kind assessment-led platform for the preparation of JEE and NEET.

The company claims in a statement that Q&I has a different approach to teaching, which provides a shift from traditional syllabus-based learning to unique need-based learning. It has added that the adaptive learning engine curates a cutomised preparation plan for individuals as it provides a detailed and topic-wise analysis. The new product also analyses the strengths, weaknesses, opportunities and hurdles by conducting diagnostic tests. 

The company thinks that this newly launched Q&I can also play a crucial role as a support system for schools to prepare students for the competitive examination. The company statement says that the platform has a seven-day free trial period. 

“Q&I is a platform specifically curated for students preparing for JEE and NEET. The platform understands that each individual is unique, with different strengths, goals, and needs and accordingly aims to help students with a personalized approach using the power of AI, data analytics and machine learning to facilitate faster learning based on intrinsic abilities and preferences. Through this platform, we aim to bring a paradigm shift in the competitive exam preparation segment and most importantly to bring ‘tech’ back into edtech, ” Vinay Singh, the executive director, said.