Indian edtech firm PrepInsta has promoted Asish Mishra as the chief growth officer (CFO) as his experience in content marketing has played a pivotal role in the growth and expansion of the organisation. 

In his role as Chief Growth Officer, Ashish will manage the organic flow of the website and optimize its SEO performance. Leading a team of Growth associates and managers, he will work to enhance the user experience and develop innovative ideas for website optimisation. In addition to these, he will also oversee content management. 

Mishra joined PrepInsta in 2019 as a content developer and within two years he assumed the role of content development manager. As a developer, he created more than 5,000 pages for the company. He also contributed significantly to transitioning content production from an outsourced company to an in-house operation. 

Under Ashish’s leadership, PrepInsta witnessed a substantial increase in organic traffic, achieving an 80 per cent boost through meticulous page optimisation and focusing on enhancing the user experience. Moreover, his strategic efforts resulted in a 54 per cent increase in organic sales, expanding the website’s user base and solidifying its position in the industry.

“At PrepInsta, we proudly announce the well-deserved promotion of Ashish Mishra as our Chief Growth Officer. Ashish’s journey with PrepInsta has been nothing short of remarkable, showcasing his relentless drive and unwavering commitment to excellence. As Chief Growth Officer, Ashish will steer our expansion endeavours, infusing them with his visionary thinking and strategic prowess. With Ashish at the helm, we are confident that PrepInsta’s growth trajectory will soar to unprecedented heights, making us the undisputed leader in placement preparation and upskilling. This promotion is just the beginning of an exciting chapter, and we eagerly anticipate the remarkable achievements that lie ahead” said Aashay Mishra, Co-founder & COO of PrepInsta.

Commenting on his new role Ashish Mishra stated, “I am humbled and grateful for this incredible opportunity to lead PrepInsta’s growth as Chief Growth Officer. This promotion reflects the collective efforts of an amazing team and the trust placed in me.” He added, “For me, PrepInsta is more than just a workplace; it’s my second home. The collaborative environment, the shared passion for education, and the amazing team make every day feel like a family reunion. I’m truly fortunate to be a part of this incredible community that nurtures growth, both personally and professionally. I am excited to embark on this journey.”