The development came one month after Deepinder Goyal, the founder and CEO, tweeted a comeback teaser of the initiative
Indian food tech unicorn Zomato has relaunched its gold subscription plan almost two and a half years after replacing it with Zomato pro.
The development came one month after Deepinder Goyal, the founder and CEO, tweeted a comeback teaser of the initiative.
As per multiple media sources, Zomato Gold will currently be an invite-only platform. Users who have pro membership will be offered a Gold subscription for three months. New subscriptions will cost Rs 149 (for three months) and quarterly subscriptions will cost Rs 999.
With the memberships, the users will get free delivery of food from restaurants within 10 kilometres radius. Additionally, customers will get free delivery on orders above Rs 199. They will have a discount on dining out as well.
In 2020, the company launched its gold membership programme for the first time. At that time, it offered 1+1 benefits on food and beverages at restaurants.
The company is also thinking of a new loyalty programme to launch soon.
Speaking about the prospective initiative, Zomato's chief financial officer, Akshant Goyal, said, "On loyalty programmes, we are aware of what the competition is doing, and we had one of our own, which we discontinued. It’s a business call. There are pros and cons to the kind of loyalty programme that is out there in the market today."
Zomato has been in the news for the past few days as entrepreneur Vinay Sati revealed a 'scam' in which a delivery partner tried to deceive the food tech unicorn.
In FY2022, Zomato witnessed a 2x surge in revenue to Rs 4,192 crore. However, Swiggy,