Yesmadam, a salon-at-home brand, has successfully secured Rs 1.5 crore funding from investors on Shark Tank India (Season 3), resulting in a 2% equity stake and a 1x royalty agreement. This financial boost is expected to facilitate the expansion of Yesmadam, contributing to a broader reach and empowerment for both the brand and their women workforce across the country.
The funds were invested by Shark Tank India panelists, including Aman Gupta, co-founder and CMO of boAt, Vineeta Singh, CEO of Sugar Cosmetics, Peyush Bansal, co-founder and CEO of Lenskart, and Ritesh Agarwal, founder and Group CEO of OYO. The brand aims to leverage the combined expertise and guidance of these investors to propel its success to the next level.
The allocated funds will be strategically used to fuel an ambitious growth trajectory, deploying resources to enhance operational capabilities, and penetrate deeper across the country. 
Yesmadam is committed to fostering exponential growth and utilizing cutting-edge technologies like AI to revolutionize service delivery, ensuring a hyper-personalized experience for its customers. In alignment with its dedication to inclusivity and empowerment, the brand aims to hire and empower more service professionals from marginalized communities, fostering their professional development and improving livelihoods.
In addition to expansion efforts, Yesmadam plans to undertake extensive research and development initiatives for products to continuously innovate and stay ahead of industry trends.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yesmadam has experienced remarkable growth in its bootstrapped journey. The company's dedication and pursuit of excellence have been key factors in its success thus far.
Mayank Arya said, "With this investment, our aim is to empower women and partners across India with new employment opportunities, ensuring fair treatment and dignified work. We are also planning to embrace new-age digital solutions and AI-powered algorithms that will help us personalize interactions and offerings to optimize product recommendations and deliver a seamless experience."
Yesmadam claims to have made a significant impact on the beauty and wellness industry, serving seamlessly in over 50 cities nationwide. It has facilitated over 2 million bookings since its inception, focusing on democratizing premium salon experiences and empowering over 2500 beauty professionals with fair compensation and advanced training.
Founded in 2016, Yesmadam is working on becoming India's premium tech-enabled salon-at-home brand by revolutionizing the salon industry with its commitment to experiences, convenience, and empowerment. Operating in over 50 cities across India, it is dedicated to making top-notch salon and wellness experiences accessible to everyone in the comfort of their homes, while positively impacting the lives of over 2500 beauty and wellness professionals.