Kolkata-based food joint WoW Momo has launched its end-to-end food ordering service on WhatsApp. In a statement, the company claimed that customers can now order momos through WhatsApp chat. Currently, the service is available in cities like New Delhi, Mumbai, Bangalore and Kolkata.

The company has claimed that this chatbot has been developed by Gupshup.io and it enables a quick and seamless ordering experience for customers. It will ask for the current location of customers to place their orders. 

Founded by Sagar Daryani and Binod Homagai in 2008, the company raised $16 million in its Series D round last year at a valuation of $270 million. Prior to that, it bagged an investment of $15 million in its Series C round led by Tree Line Investment Management in 2021. 

Talking about the latest development, Murali Krishnan, the co-founder and CMO of WoW! Momo, said,  “At Wow! Momo, customer relevance has always been right at the centre of our efforts and innovation. We have been conscious of curating unique food experiences for our customers. Our strong customer retention and formidable repeat base are a testimony to the brand pull we enjoy; the idea is to capitalise on this pull, with the collaborative effort of WhatsApp. Give these consumers an alternative channel apart from our outlets to enjoy a personalised and quick experience. Our guests can now browse through a wide menu and order their favourite momos using the WhatsApp chatbot.”

Ravi Garg, Director, Business Messaging, at WhatsApp India, added, “Our partnership with Wow! Momo will make India’s favourite snack available to customers anytime and anywhere, right at their fingertips via WhatsApp. We are excited to see how technology is playing a unique role in empowering the food and beverage industry to enhance customer journeys and experiences.”