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Wondrlab Expands Global Presence With Acquisition Of Poland-Based Webtalk

WebTalk marks the fifth acquisition for the marketing-tech start-up Wondrlab. The remaining four companies in its portfolio include Cymetrix, Neon, Opportune, and What's Your Problem

Wondrlab Expands Global Presence With Acquisition Of Poland-Based Webtalk
POSTED ON January 18, 2024 12:58 PM

Wondrlab, a platform-first digital network has announced the acquisition of its Poland-based B2C digital marketing agency WebTalk. 

With its fifth acquisition, the company will have its physical presence in the continent. It has also announced the appointment of Jarek Ziebinski as Chairman of the Supervisory Board of its European Hub in Poland. 

Founded in 2010, WebTalk, led by Michal Dunin, is a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region.  

With a decade of experience, WebTalk, comprising 100 specialists, serves 40+ clients including Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens among others, in Poland, CEE, and central Asia.  

It offers a comprehensive suite of services including digital strategy, social media management, content creation, paid media oversight, and innovative ecommerce support. Going forward Michal Dunin will be responsible for managing the newly created Wondrlab’s European Hub in Poland. 

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. His illustrious career includes significant roles at Leo Burnett, where he managed the agency's network in Central and Eastern Europe and served as CEO and Chairman of Leo Burnett Asia-Pacific. Jarek’s role as global CEO of Publicis One at Publicis Groupe further underscores his proficiency in change management and large-scale business transformation. 

On the acquisition and Jarek’s appointment, Saurabh Varma, founder, and CEO of Wondrlab Network, said, “This is our fifth acquisition and in 36-48 months we'll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we'll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also building strategic hubs based out of India, Poland, the Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organisation, and we couldn't have found a better partner in Jarek and Michal to drive our global ambition."

years and I possibly could not find a better guru to supercharge our global ambition. He’s played a key role in helping us kick-start our European hub, based in Warsaw with the acquisition of WebTalk. And we will aggressively follow this with acquisitions across our key verticals – digital video content and community, digital media and data, and digital business transformation.” 

Sharing his thoughts on joining Wondrlab, Jarek Ziebinski, said, "I am genuinely thrilled by the dynamic synergy between Poland and India, two innovation hubs that perfectly align with our vision.” 

Launched in 2020, the start-up is a marketing-tech company founded by Saurabh Varma, Vandana Verma, and Rakesh Hinduja. In 2021, the company secured $7 million in funding from investors including Pi Ventures, Tanas Capital, Prodapt Holdings, Priyamvada Balaji of Lucas Indian Service, and Gopal Srinivasan of TVS Capital. 

The company added Cymetrix to its portfolio in June last year while the other companies it has acquired are Neon, Opportune and What's Your Problem. 

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