The Good Glamm Group, a content-to-commerce company, has extended its partnership with Delhivery, an integrated logistics provider, to implement end-to-end supply chain solutions.

Delhivery has customized its services to complement the brand's growth and evolving logistics requirements. Starting from express parcel services, the Good Glamm Group now leverages the full suite of supply chain solutions, including warehousing and transportation across part-truckload freight, full-truckload freight and last-mile customer deliveries.

The strengthened partnership will improve order-to-delivery time by 24 hours across over 500 cities in India. 

As the direct-to-customer (D2C) brand looked to accelerate sales from tier 1 and 2 cities, it leveraged Delhivery’s pan-India network to reach tier 3 and 4 markets. 

The two companies have accelerated their partnership on technology as well. Delhivery’s recently launched consumer communication application enables The Good Glamm Group’s customers to engage in real-time with the brand and logistics company’s on-ground operations teams to improve delivery success. 

"Our collaboration helps us reach consumers nationwide and emphasizes the convenience, promptness, and quick turnaround we provide," said Sukhleen Aneja, chief executive officer (CEO), Good Brands Co, The Good Glamm Group in a media statement.

"Delhivery's services backed by technology, data, and infrastructure capabilities have driven higher efficiency, speed, and extended reach for them and their customers at every stage of their growth journey," added Ajith Pai, chief operating officer (COO), Delhivery.