Swiggy, an on-demand convenience platform in India, has introduced Network Expansion Insights, a data-driven dashboard that empowers partner restaurants to make informed decisions for their network expansion. 

The dashboard claims to provide restaurants with valuable insights derived from the company’s platform data, empowering them to make informed decisions when selecting the ideal location for their next outlet.

Through this newly-launched feature, restaurant partners can gain access to a user-friendly interface where they can specify their preferred cuisine, price range, and geography of interest.  The dashboard will generate a comprehensive list of potential expansion locations ranked by their viability and potential for success. 

Over 100 Swiggy partners have already used the Network Expansion Insights dashboard and have seen a quicker uptick in demand in the first few weeks of launch vis-a-vis their other outlets, a company statement claims.

Addressing the development, Shrey Sehgal, Co-founder of Bakingo, explains, "With this amazing tool, we were able to choose the best locations for our new outlet and the accuracy of the hyperlocal zones for our expansion has been unmatched. Before, we struggled to make confident expansion decisions, but Swiggy's dashboard changed everything for us. It's like a game-changer that has transformed our business for the better."
 
Rohit Kapoor, CEO of Swiggy, explains, “The success of our restaurant partners is the key to our platform’s growth.  We’ve developed an innovative tool that gives our restaurant partners access to important data and helps them to strategically choose the ideal locations for their outlets. This empowers them to optimize their chances of success by bridging the gaps in demand and supply for specific cuisines on our platform.”
 
Rahul Shankar, owner of CakeZone, shares, "Thanks to the expansion dashboard, we have successfully opened 20 new outlets in various locations which have grown well, suggesting how well we could tap the demand. This powerful tool has been instrumental in guiding our expansion decisions and ensuring the success of our business growth.