Styched, a direct-to-customer (D2C) fashion and lifestyle brand, has announced the relaunch of the casual sneaker brand, Flatheads, following a recent acquisition deal. Pre-orders of Flatheads signature sneakers are scheduled to commence on the 9th of November.  

The start-up has reintroduced Flatheads with three collections. These include Ellipsis – Breathable Sneakers, available in Cobalt, Burgundy, and Graphite; and Luft – Lightest Sneaker.

The company's journey to this relaunch is a story of resilience and determination. Founder Ganesh Balakrishnan faced a critical moment on the sets of ‘Shark Tank India Season 2,’ where Sharks hesitated to join his entrepreneurial journey. Despite the setbacks, Ganesh’s entrepreneurial spirit endured. Following the show, Flatheads experienced an overwhelming outpouring of support from people all across the nation. The brand swiftly garnered success, selling out in India and making inroads in the US and the UAE markets before the acquisition. 

Durga Dash, COO of Styched, added, “It’s been a challenging yet exciting journey for Flatheads, bouncing back and learning from the setbacks; and we are super confident we can write a fresh new chapter for the long term with the trendy Flatheads and the strong loyal support base it has always enjoyed.“