Millet-based children’s food brand Slurrp Farm has launched “Yes Moms”, a digital-first community of mothers to enable mothers to connect with one another.

Yes Moms was launched in Mumbai by Bollywood actor and Slurpp Fram investor Anushka Sharma. The event saw the presence of over 150 mothers from across the country.

Mothers are constantly thinking of and worrying about their kids, especially when it comes to feeding them. But what makes this journey easier is dialogue and support from others who are going through the same experiences. The sisterhood of moms is one of the biggest pillars of strengths for them to lean on and it is this insight that has formed the core of Yes Moms, the company stated.
 
Yes Moms will create a safe space for moms to discover, debate, and engage with each other on topics related to food and nutrition as their children journey through babyhood into childhood and beyond. It will enable mothers to connect, share and celebrate the sisterhood of motherhood and learn from each other’s experiences. A panel of nutritionists and pediatricians will also help arm mothers with the right information, it added.

Yes Moms community aims to make a difference in the lives of mothers by being an enabler for her and in the lives of their children by creating a positive impact on their health through the use of nutrient-dense superfoods.

The launch of Yes Moms also coincides with the UN-designated International Year of Millets - the community will provide a platform for mothers to learn more about grains like ragi, jowar, amaranth, bajra amongst others. It is said that cereals like millets go a long way in improving health and nutrition, especially if consumed in the early years of one’s life. 

At the core of Slurrp Farm’s brand proposition is to take millets to the center of kids’ plates, in a bid to set them up for healthy and happy futures, said the company.

“I am a Mom and it is important for me to be conscious about my daughter’s food. I’ve discovered that the best way is to surround myself with the right allies. My allies are other mothers who are going through the same experiences, creating and trying out new ways to keep their children happy and healthy,” said Anushka Sharma.

“As mothers ourselves, we recognise, and greatly emphasise the importance of feeding kids right and also having a support system, in other moms who can relate to your experiences. We’re firm believers that only a mom can truly understand and add value to the journey of another. Feeding is one of the most intrinsic parts of a mother-child relationship and there’s a lot of pressure on getting it just right. We want to drive behaviour change to allow for a healthier, happier future for all children. At the same time, we want to bring back the joy to it by surrounding mothers with a powerful sisterhood,” added Shauravi Malik and Meghana Narayan, co-founders of Wholsum Foods, the parent company of Slurrp Farm.

Founded in 2016, Slurrp Farm is made by two mothers that aim to provide a healthy, yummy and natural snack and mealtime options for young children and their parents. All of Slurrp Farm’s products use the power of grains like ragi and jowar and are based on a Zero Junk Promise - the products have no maida, refined sugar, trans-fat, cholesterol or artificial colours or flavours.

The brand currently retails in India through www.slurrpfarm.com as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.