WickedGud, a D2C (Direct-to-consumer) brand making healthy food and snack alternatives has raised Rs 2 crore in additional growth funding from GetVantage a financing platform for e-Commerce entrepreneurs and SMEs.

The food start-up will utilise the newly-generated capital in marketing, product expansion, and retail distribution to achieve a 5X growth in net revenues in FY 24. It is also planning to increase its retail footprint to more than 2,000 retail stores across India through its distribution partner network. 

Prior to this, the company bagged an investment of Rs 2.25 crore from actor, entrepreneur and investor Shilpa Shetty. It also went to the entrepreneurship-driven reality show Shark Tank India. 

Talking about the recent investment, Bhavik Vasa, Founder & CEO, GetVantage said, “Bhuman and his team at WickedGud have impressed with their traction, extensive market knowledge and ability to identify opportunities. At GetVantage, we are thrilled to support their strong early fundamentals, exciting growth roadmap, and vision to un-junk India one kitchen at a time.”

Bhuman Dani, Founder & CEO of WickedGud, added, "My previous experience at TGL, along with a strong founding team at WickedGud, gives me the conviction to build a robust distribution network across the country, that will drive the next phase of our growth. It’s great to have the backing of GetVantage as our strategic long-term growth funding partner, who understands our objectives and gives us the strength and flexibility to focus on achieving our expansion plans.”