SLAB Ventures, founded by Aryan Khan, Leti Blagoeva and Bunty Singh, announces actor Shah Rukh Khan as the face of their luxury streetwear brand D’YAVOL X. The brand, launched under the umbrella of the pathbreaking D’YAVOL luxury collective, celebrates the spirit of confident individualism and new-age opulence. 

As the face of D’YAVOL X, Shah Rukh Khan embodies the brand’s ethos of authenticity, fearlessness and uncompromising quality, said the brand adding that in his inimitable style, he brings the grunge yet luxurious street pieces of D’YAVOL X to the forefront of fashion like never before.

Further, the company announced that the D’YAVOL luxury collective was established to curate the best lifestyle products, rare experiences and exceptional events for a discerning global audience. Every limited edition drop from D’YAVOL X will be rooted in a ground-breaking counterculture that seamlessly fuses the comfort and versatility of streetwear with the refinement and quality of luxury fashion, the brand revealed.

The first capsule collection from D’YAVOL X will go live on 30th April 2023 exclusively on its website. With fewer than a hundred pieces available per style, the drop offers a coveted insight into the real-life fashion aesthetics of Shah Rukh and Aryan Khan, both noted for their distinctive personal style.

 “D’YAVOL X is the culmination of a creative journey that our highly talented design team and I embarked on with a singular vision to combine uncompromising quality, edgy design, and a fresh interpretation of luxury codes," said Aryan Khan, co-founder of SLAB Ventures.

“Our limited-edition drops across the year will reinforce the exclusive, unexpected, unconventional, and sophisticated experience that the brand stands for,” he added.

 “I am happy to be associated to the wonderfully gritty brand that Aryan, Leti and Bunty have created. The passion, determination and creativity that define D’YAVOL X, are all traits that resonate with me deeply. I look forward to amplifying the brand message for an audience that wants to celebrate individuality and intrepid style”, Shah Rukh Khan commented.  

“D’YAVOL X as a brand embodies the core principles that all three of us live by – it is not swayed by fleeting trends, does not hesitate to venture into yet uncharted territory and firmly believes that creative excellence and impeccable quality are perennial prerequisites for success”, conclude Leti Blagoeva and Bunty Singh, co-founders, SLAB.