SGA PR has launched first Cohort Communications Program called ProTeen. The program is designed to empower early-age start-ups to communicate with their stakeholders and build their brand story while optimising their marketing spends. 

The maiden cohort of the bespoke start-up-only initiative has been launched with FAAD Network, a community of over 1600 angels, high net-worth individuals and venture capitalists across India, Singapore, Dubai, the US, the UK and Canada. The network has invested in more than 70 start-ups.

ProTeen is unique in its construct as it deploys the ‘power of collective’ by bringing a group of young entrepreneurs together to navigate their entrepreneurial journey, said the company. Backed by SGA PR’s philosophy of being an invested partner in the start-up ecosystem, it offers a never-before proposition for early-stage businesses. 

“India is the third largest startup ecosystem, and on average at least 2 to 3 start-ups are founded every day. Most of the founders focus on developing the product and technology and often fail to communicate their story to the external ecosystem. We have seen many good business models close prematurely because they could not develop the right narrative for their products and services. After watching the ecosystem closely for a decade now, we believe that this gap needs to be addressed,” said Rahul Jain, partner and joint chief executive officer (CEO) at SGA PR.

 "FAAD Network is committed to supporting the growth and success of our community of founders. We are thrilled to be the first to launch ProTeen along with SGA PR. ProTeen will democratise storytelling for every founder trying to contribute to the digital story of India,” added Karan Verma, co-founder and director of FAAD Network.

The leadership team at SGA PR reportedly has a combined experience of 100 years in building brands from pre-seed to the unicorn. With the launch of ProTeen, SGA PR is poised to become the go-to communications consultancy for start-ups in India. 

Earlier this year FAAD Network received approval from the Securities and Exchange Board of India (SEBI) to launch a Rs 300 crore category-I alternative investment fund (AIF).