RummyCulture, an online rummy platform from Gameskraft, has created a new Guinness World Records after hosting its ‘Sunday Mega Blockbuster’ tournament on March 19, 2023. The online rummy tournament hosted 215,000 participants at one time and with this, it has broken its own world record of hosting 109,000 players in July 2020.
The team began this mission with the motivation of raising the bar across all aspects of the brand ranging from technological capabilities, player convenience and much more, alongside providing a unique entertainment experience to a growing number of online Rummy enthusiasts, said RummyCulture.
RummyCulture looked at strengthening the technological platform that could host a vast number of participants online from various locations. This achievement also comes as a significant milestone for the company's talent and a testament to its mettle in overcoming challenges and scaling great heights of innovation, it added.
A few of the challenges faced by the team were explored first-hand from a technology, business and marketing standpoint. The brand also brought together a pool of participants via various marketing efforts including leveraging its in-app properties, push notifications, and other user touchpoints. From a technology perspective, a lot of effort went into scaling the core gameplay system to seamlessly handle lakhs of concurrent players.
“The Guinness World Records title for the largest online rummy tournament is quite a milestone for RummyCulture, demonstrating its exceptional capabilities and expertise as a leading online skill-based gaming platform. With its advanced technological know-how, RummyCulture has made a mark for itself in the Indian online gaming world and set new benchmarks. The brand's relentless efforts to overcome challenges exemplify our commitment to providing the best gaming experience for our users,” said Sumanta Sengupta, Vice President – Marketing, Gameskraft.
“Our focus for the tournament was to ensure a seamless experience for our players, without any crashes or latency in systems. We applied our learnings from past experiences, to ensure high availability, instant scalability, and fault tolerance in order to handle a sudden influx of over 215,000 participants during the tournament start,” added Rahul Goyal, senior vice president- Technology, Gameskraft.
"We at Guinness World Records would like to congratulate RummyCulture and Gameskraft Technologies Private Limited on achieving the record for the "largest online rummy tournament". As the online gaming industry continues to grow, we are excited to see new records and achievements of the future," observed Rishi Nath, adjudicator, Guinness World Records.
