This partnership will allow Reliance Retail Ventures to make Sephora's presence in India bigger through its multiple channels
Sephora, a beauty retailer, has partnered with Reliance Beauty and Personal Care Limited, a company owned by Reliance Retail Ventures Limited (RRVL). The goal of the partnership is to shape the future of luxury beauty retail in India, said the company in a release.
This partnership gives RRVL the exclusive rights to expand and improve Sephora's presence in India through various channels. Since Sephora first came to India in 2012, it has used its unique selection of brands and products, along with its strong focus on beauty and hands-on shopping experiences, to meet the beauty needs of India's large customer base, it added.
“We are tremendously excited to partner with the largest retail group in India to step-change our business. Rising affluence, increasing urbanisation, and the proliferation of social media have driven greater awareness of self-care and beauty, unlocking major opportunities for prestige beauty. It is an opportune time for us to invest in expanding our presence, and bring new, exciting, and exclusive brands to delight our growing community of beauty enthusiasts,” Alia Gogi, Asia president, SEPHORA.
"We are excited and proud to partner with Sephora, a global leader in beauty. The burgeoning Indian beauty market is being propelled by a new generation of customers with a strong desire to express their individuality, rising aesthetic refinement, and a growing number of women in the young workforce of India. The Indian consumerism journey is at a tipping point, providing the perfect tailwind to this partnership. Importantly this partnership will help us straddle across the value chain in the beauty and personal care segment,” said V Subramaniam, director of Reliance Retail Ventures Limited.
The company said that as part of the partnership with Sephora, Reliance Beauty and Personal Care Limited will take over the current India operations of Sephora's 26 stores across 13 cities from Arvind Fashions Limited, as it sets in motion a plan to expand Sephora's presence in the country. During this period of transition, the stores and website will be operating business as usual. Reliance Beauty and Personal Care Limited operates the beauty business for RRVL and this partnership will boost its portfolio of offerings.