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Reliance Consumer Products partners with General Mills To Launch Alan’s Bugles in India

With this, RCPL claims to strengthen its versatile FMCG portfolio comprising a wide beverage range under Campa, Sosyo and Raskik

Reliance Consumer Products partners with General Mills To Launch Alan’s Bugles in India
Reliance Retail Ventures Limited launches Alan's Bugles
POSTED ON May 27, 2023 2:30 PM

Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL) announced its foray into the western snacks category with the launch of Alan’s Bugles in India.

According to a company statement, Alan’s Bugles will offer a new snacking experience to Indian consumers and will be available at pocket-friendly price points starting from Rs 10 in flavours such as Original (Salted), Tomato and Cheese. The launch is in line with RCPL’s vision of offering quality products to Indian consumers at affordable price points.

With this, RCPL claims to strengthen its versatile FMCG portfolio comprising a wide beverage range under Campa, Sosyo and Raskik, daily essentials under Independence, confectionery under Toffeeman, biscuits under Maliban and home and personal care range under Glimmer and Dozo, among others.

RRVL reported a consolidated turnover of Rs 260,364 crore ($ 31.7 billion) and a net profit of Rs 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023. through its subsidiaries and affiliates it has also claimed to operate an integrated omni-channel network of 18,040 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion and Lifestyle and Pharma consumption. 

Speaking on the launch, an RCPL spokesperson said, “With the launch of Alan’s, we want to ensure that the aspirational Indian consumer gets to taste and enjoy rich and premium offerings to satiate their snacking needs. We intend to actively participate in the growing Western snacks market with a greater focus on taste profile and overall experience. We are excited to launch a range of Alan’s snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market.”
 
Sheshadri Savalgi, Finance Director at General Mills India, said, “General Mills is thrilled to have one of its most globally loved brands – Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe. We look forward to seeing snack lovers across India enjoy Bugles that is loved by consumers globally!”
 

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