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RAS Raises $1.5 Million From Green Frontier Capital

RAS Raises $1.5 Million From Green Frontier Capital

Outlook Start-Up Desk

POSTED ON April 11, 2023 1:25 PM

New Delhi-based skin and personal care start-up RAS has raised $1.5 million in a Series A funding round led by New York-based Venture Capital firm Green Frontier Capital. 

The company will utilise the fund in innovating its range of products. Additionally, it is focusing on establishing offline exclusive brand outlets (EBOs). It also wants to expand its business operations across multiple geographies. 

The direct-to-consumer (D2C) care brand has said in a press statement that the company is currently focussing on aggressive hiring plans for its Mumbai and Raipur offices. It is also building various touchpoints in the country through multiple omnichannel. 

The company has claimed to achieve 20x growth in two years. According to its press statement, it is growing at a 300 per cent year-on-year (YoY) rate.

Addressing the development, co-founder and CMO of RAS, Suramya Jain said, “Our ingredients are cultivated organically in our own farms and/or acquired from local farmers and manufacturers who are well-regarded for purity and freshness. The ingredients are researched and formulated in our in-house DSIR-approved R&D facility and manufactured in our government-approved facility followed by packing and timely dispatch to our customers.”

“We are a Made-In-India brand that targets a discerning global audience and plans to transform the global beauty industry. GFC understands our vision and mission deeply and we are elated to have them partner with us and be aligned as we continue to scale our growth story," Shubhika Jain, co-founder and CEO of RAS, claimed. 

“RAS’ products, which are all vegan, all-natural and plant-based, are also non-toxic and have delivered powerful results,” added Sandiip Bhammer, founder and co-managing partner, of Green Frontier Capital.

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