PickMyWork, a gig platform facilitating digital businesses in acquiring end users, has reported a remarkable upswing in the earnings of its gig workers during the festive season of 2023.
A comparison between 2022 and 2023 data reveals an impressive 48 per cent increase in the overall income of the company’s dedicated gig workforce. Moreover, the platform has observed a notable 160 per cent surge in the number of partners experiencing higher monthly earnings.
Simultaneously, the company said in its statement that it has seen a remarkable 105 per cent growth in the number of active female partners within just one year.
Vidyarthi Baddireddy of PickMyWork, expressed his enthusiasm about the platform’s success, stating, “We’re not just celebrating numbers; we’re celebrating the stories, dreams, and ambitions of every gig worker who is part of the PickMyWork family. As we commemorate this remarkable feat, we remain committed to creating more opportunities, fostering financial empowerment, and spreading joy to our gig workers and partners. The future holds even greater prosperity for all.”
Founded in 2019, the company operates on a Pay-per-task model with a low Customer Acquisition Cost (CAC). It was born out of the founder’s vision to empower the Indian youth to complete sales gigs for internet companies, offering the promise of 3X earnings per hour compared to traditional delivery gigs.
The platform engages in the recruitment, training, and supervision of agents who serve as intermediaries connecting the company's internet products with potential customers.
Companies leverage the PickMyWork mobile app to showcase their products, engaging a network of motivated gig workers who actively market and sell these offerings. Upon a successful sale, the agent's wallet is credited accordingly.