Monday, April 29, 2024
Outlook.com
Outlook India
Outlook Business

Pexpo Unveils New Brand Identity To Resonate With Its Sustainability Goals

With this, Pexpo has reportedly become the first steel water bottle manufacturer to make ISI-certified products in the world

Pexpo Unveils New Brand Identity To Resonate With Its Sustainability Goals

Press Trust Of India

POSTED ON March 31, 2023 3:17 PM

Pexpo, a water container manufacturer, has launched a new logo and tagline, 'health on the go', reflecting its commitment to replacing plastic and ensuring health and wellness for all.  The new logo was showcased on the occasion of the sustainable stainless steel water bottles' launch. Stainless steel bottles are said to be the only products in the category certified by ISI. The products were unveiled in New Delhi by Anup Padia, director of Pexpo, Vedant Padia, director of Pexpo and actor and fitness enthusiast Ameesha Patel.

Pexpo's dedication to a better tomorrow can be reflected in its logo's refreshed colour, appearance and feel which symbolises the brand's potential to become a green utility.

Reportedly, Pexpo is the only manufacturer in the world which can provide tri-ply vacuum insulation technology, involving three layers of metals with vacuum insulation to hold hot and cold liquids for longer durations than conventional double-wall bottles.

At the event, Vedant Padia emphasised Pexpo's mission to provide a green and sustainable water bottle to every Indian, prioritising excellence, customer satisfaction and perfection as its guiding principles. "Our focus is on promoting environmental sustainability by creating products that do not contaminate or pollute the environment," he said.

"The brand ensures that food and water are in constant contact with food-grade stainless steel, which avoids the health hazards associated with plastics. Moreover, the widespread acceptance of Pexpo products is a validation of Indian manufacturing and the 'Make in India' initiative of the government. We can confidently state that India has found its bottle in Pexpo," he added.

"I follow a healthy lifestyle and I am a firm endorser of sustainable products. My belief resonates with Pexpo's brand philosophy of a healthy and green future for all. These beautiful and trendy products are for everyone who is health-conscious and concerned about the environment too," observed actor Amisha Patel.

The Pexpo range of products features designs that cater to every individual, aiming to enhance style statements for every age group, besides emphasising safety, health, hygiene and versatility. 

The products are priced in the range of Rs 349 and Rs 1999 and are available through omni-channel distribution networks, including general trade, modern trade, e-commerce platforms, direct-to-customer (D2C), business-to-business (B2B) and police and army canteen networks.

  • Related Articles

    The filing offers OYO greater flexibility on the size of the issue during the initial stages of the process and allows the company to change the primary issue size by up to 50 per cent until the...

    OYO Pre-Files DRHP With SEBI, To Explore IPO

    Kikibix plans to use the funds to launch more product categories, build a team and enter more distribution channels across the country

    Kikibix raises $300,000 From Founders Of Nine Unicorns, VCs

    The IPO includes a fresh issue of shares worth INR 12.5 billion ($152.1 million) and an offer for sale of 109.4 million shares

    Go Digit Insurance Re-Files IPO After Resolving ESOP Concerns