P-TAL aims at reviving the age-old traditions in a contemporary manner
P-TAL, a start-up promoting and manufacturing authentic and artisanal kitchenware, cookware, and home decor products, has completed its seed funding round, raising Rs 4.33 crore. The round was led by Titan Capital, with participation from a diverse group of notable investors, including Anicut Capital, Ghazal Alagh (Mamaearth), Sandeep Aggarwal (Droom and Shopclues), Vishesh Khurana (Shiprocket), Ashutosh Valani and Priyank Shah (Beardo and Renee Cosmetics), Bala Sarda (VAHDAM India), Deep Bajaj and Mohit Bajaj (Sirona), Ashish Tulsian (POSist), Arjun Vaidya (Dr Vaidya's and V3 Ventures) among several others.
The start-up aims to revive ancient traditions in a contemporary way while promoting the use of traditional metals like brass, copper, and bronze, which Ayurveda recognizes as beneficial to health. The company’s products are handcrafted by the Thatheras of Jandiala Guru, Punjab, who have the distinction of practicing India’s only UNESCO-listed craft form included in the Intangible Cultural Heritage list.
The funding will be utilised to build a strong core team for scaling the venture and establishing P-TAL as a trusted global brand in the widely unorganised space of brass, copper, and bronze products.
The company has achieved an impressive revenue growth of 300 per cent year-on-year in the last three years. These achievements have earned P-TAL a position among the fastest-growing D2C brands in India.
co-founder and CEO of P-TAL, Aditya Agrawal, expressed excitement about the investment, saying, “We have a strong belief that it’s not just about the food we eat; how we cook and consume our food matters equally, if not more. We wish to ensure that with P-TAL, we are able to help people across the world switch back to the right choices of using traditional metals in cooking, drinking, and eating. The funding round we have raised has not just been about the capital but has also helped us get onboard key investors from the ecosystem who have built large businesses, and we are elated to have their support in our vision.”
Bipin Shah, partner, from Titan Capital, shared his enthusiasm, stating, “We believe in their vision to promote traditional materials and craftsmanship in a modern world to sell Bharat-made products in global markets.”
Ajay Anand, from Anicut Capital, also expressed his views stating, “We believe that there is a lot of untapped opportunity in the Indian consumer market which has themes of ancient Indian wisdom. The Kitchenware market is predominantly stainless steel and teflon oriented with limited MNC players and is highly unorganised leaving P-TAL a lot of scope to grow and establish their first mover advantage.”